As the pace of change accelerates in business, companies both large and small need marketing expertise to build their businesses. With a portfolio marketing successes spanning 25+ years, Esther Seguin is poised to fill this need and help senior executives drive their growth strategies.

Driving Growth

She is skilled in developing strategic marketing vision, product launch strategy and marketing communications while collaborating with sales and product marketing to build a strong market presence among analysts, the media, partners and target buyer segments. Her areas of expertise:

  • Global marketing strategy
  • Marketing org structure
  • Team development
  • Market research
  • Roadmap development
  • Market sizing
  • Messaging/buyer personas
  • Product launch strategy
  • Field enablement
  • Sales training
  • Management communications
  • Thought leadership
  • Branding
  • Campaign management
  • Lead generation
  • Web, SEO, SEM
  • PR, analyst relations
  • Event management

A credible and articulate presence, Esther has worked for more than two decades with senior executives in organizations of all sizes – from start-ups to Fortune 500 corporations. Her work has received numerous awards.

Esther also has presented and published articles containing her research on accelerating growth through new offerings, creating customer relationships and using the Internet to build your business for the American Society for Competitiveness as well as many other industry-based organizations and publications.

Contact Esther to discuss a consulting engagement.

Esther Seguin also speaks to organizations about how to build an effective go-to-market strategy.