In today’s changing environment, many companies are finding that they need to innovate in order to grow. As margins shrink and new competitors enter the market, senior executives are looking to new offerings to hold their ground as well as to ensure the viability of their businesses for the future.  Unfortunately, many new product initiatives do not achieve the revenues anticipated, or even worse, some efforts do not get off the ground.

Esther Seguin will talk about how to create an effective go-to-market strategy and how to position your next launch for success. She will discuss who in your organization needs to be involved and provide an eight-step process for moving your new offering into the market.

How to Build an Effective Go-to-Market Strategy

During this talk, you will learn:

  • Why so many new product offerings fail
  • How to get existing customers to identify and validate your next big idea
  • The 5 things you need to know before launching any new offering
  • How to get customers to cross-sell and up-sell your existing client base
  • The 4 essential marketing tactics to deploy when seeking to close your first deals

Esther has more than 20 years of experience helping companies expand their businesses through new initiatives. In roles such as CMO, VP, and independent consultant, she has helped companies such as Zurich, Deloitte, SunGard, Lernout & Hauspie and FMGlobal, to assess market needs, create and launch new offerings and grow revenue.

Contact Esther Seguin to discuss having her present to your organization.